THE STANDARD — Five Principles Collection
THE STANDARD — Five Principles Collection
This is more than drinkware. It is a statement about how you choose to live.
THE STANDARD is a five-piece philosophy collection built around discipline, identity, consistency, boundaries, and personal responsibility. Each design represents one principle — stripped down to strong typography, clear language, and a message that stands on its own.
No noise. No empty motivation. Just words worth wearing.
The Five Principles
1. SAME STANDARD — EVERY ROOM
Who you are should not depend on who is watching.
No audience required.
2. MONEY IS AN AMPLIFIER — NOT AN IDENTITY
Money does not create character. It magnifies what is already there.
3. EXCELLENCE IS A HABIT
Excellence is not something you switch on when you feel like it.
Not a mood.
4. EVERY YES HAS A PRICE
Every commitment costs time, energy, focus, or freedom.
If it doesn’t fit the vision — don’t pay it.
5. AUTHOR
You are not a spectator in your own life.
Of my own story. Of my own life.
Why this collection stands out
- Minimalist statement design
- Strong typography with a premium streetwear feel
- Built around original principles, not generic slogans
- Easy to wear, easy to combine, hard to ignore
- Designed for people who value discipline, independence, and personal standards
- Part of the DEJAAGO — THE STANDARD collection
One collection. Five principles. One question:
What standard do you live by when nobody is watching?
THE STANDARD
Designed by DEJAAGO. Worn by people who set their own standard.
More details
- Made with stainless steel and BPA-free plastic
- 25 oz (739 ml) - upper diameter: 3.3″ (8.4 cm), bottom diameter: 2.7″ (7 cm), height: 7.9″ (20 cm)
- 40 oz (1183 ml) - upper diameter: 3.9″ (9.9 cm), Bottom diameter: 2.9″ (7.4 cm), height: 10.4″ (26.5 cm)
- Insulated
- Hand-wash only
- Product is not microwave-safe.
- Keeps hot drinks hot for up to 6 h, and cold drinks cold for up to 8 h
- Fits into most car cup holders
- Spill-proof plastic lid
EU GPSR Product Information:
- Manufacturer contact information
- Name: Action Animals Serbia
- Email: contact@support.action-animals-serbia.store
- Postal address: PO Box 5696 Santa Monica, CA 90405
- Additional information: This product is made for adults. To prevent steam pressure buildup, always open the lid before placing it on a hot drink. Meets the lead, cadmium and heavy metal level requirements. 2 year warranty in EEA and UK, established by Directive 1999/44/EC.
Size & Fit
25 oz (739 ml) size:
- Height: 7.9″ (20 cm)
- Upper diameter: 3.3″ (8.4 cm)
- Bottom diameter: 2.7″ (7 cm)
40 oz (1183 ml) size:
- Height: 10.4″ (26.5 cm)
- Upper diameter: 3.9″ (9.9 cm)
- Bottom diameter: 2.9″ (7.4 cm)
Quality Guarantee & Returns
- Quality is guaranteed. If there is a print error or visible quality issue, we'll replace or refund it.
- Because the products are made to order, we do not accept general returns or sizing-related returns.
